Steadily is a unique player in landlord insurance: they are both a brokerage (steadily.com self-service platform) and a carrier (Steadily Insurance Company, AZ-based). When a quote comes back from Steadily, it is often through their own carrier rather than a third-party market. They claim $40B+ in risk under management and write in all 50 states.
For investors working with an independent broker, Steadily can appear in two ways: as a quote we generate through them as a market, or as a competing self-service quote that the investor got directly. Below is the carrier-side honest take.
What Steadily as a carrier writes well
Standard 1-4 unit residential investor property in all 50 states. SFR rentals, duplex, triplex, fourplex on DP-3 forms. The product is purpose-built for landlord use. Pricing is often competitive for standard profiles.
Short-term rental coverage. Steadily has STR-specific products for Airbnb and VRBO properties. This is one of the few landlord-focused carriers that does STR well.
Manufactured home rentals. Steadily writes manufactured home rentals more readily than most standard carriers. Useful for investors with mobile home rental units.
Fast underwriting. Because Steadily owns the carrier, the quote-to-bind cycle is faster than going through an external carrier. Same-day binding is common for standard profiles.
What Steadily as a carrier does not write well
Complex commercial property. Steadily is residential-focused. Commercial property goes to other markets in our panel.
Larger multifamily. Steadily writes some 5-10 unit multifamily but larger properties (25+ units) typically go to commercial carriers (Travelers, Liberty Mutual, specialty markets).
Specialty asset classes. Mobile home parks, self-storage, assisted living, and other specialty property classes are outside Steadily's standard appetite.
Catastrophe-heavy areas. Steadily has tightened appetite in high-wildfire and high-wind zones, similar to other carriers.
How Steadily compares to other carriers in our panel
For standard SFR investor property, Steadily often competes with Safeco, Openly, Travelers, and Liberty Mutual on premium. Sometimes Steadily wins, sometimes another carrier does. The point of working with an independent broker is having all of those options on the same submission.
For STR specifically, Steadily is one of our preferred markets alongside REInsurePro, Obie, and Proper. Coverage forms are purpose-built and pricing is usually competitive.
Steadily as a carrier vs Steadily self-service
An investor who quotes directly through steadily.com gets the same Steadily carrier behind the policy. The difference is the relationship: going through a broker means the policy is one option among 10+ being shopped on the same submission, plus you have an advocate at renewal and at claim. Going self-service means you are buying the Steadily quote without comparison and without ongoing advisory.
The bottom line
Steadily as a carrier is a real and credible option in our panel for standard residential investor property and STR. Often competitive on premium. Not the right fit for commercial, large multifamily, or specialty asset classes. We use them when the profile fits and we go to other markets when it does not.